Industries

The only constant in the technology industry is change.

Banking, Financial Service and Insurance  
  Media & Entertainment

  Energy & Utilities
  Retail & Distribution

  Telecommunications                      
  Hi-Tech

  Life Sciences & Healthcare         
  Transport, Travel & Hospitality

  Manufacturing   
  Others

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Latest News

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Pricing Strategies for Product

Businesses use a premium pricing strategy when they're introducing a new product that has distinct competitive advantages over similar products. A premium-priced product is priced higher than its competitors which may also create some attention

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Creating Brand Values

Consumers love brands because they offer an extra value—that is, one in addition to the core product or service. That value becomes the major motivation for consumers to buy or use the product. The decoration approach sees differentiation as a matter of appearance.

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Exciting New Technologies

For anyone who loves technology, it was kind of a downer. While we shouldn’t turn away from the challenges that the information age keeps springing on us, It’s easy to hope to see something that dazzles you or is so ambitious that in a decade it might just be incredible.

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