The only constant in the technology industry is change.
Businesses use a premium pricing strategy when they're introducing a new product that has distinct competitive advantages over similar products. A premium-priced product is priced higher than its competitors which may also create some attentionLearn More
Consumers love brands because they offer an extra value—that is, one in addition to the core product or service. That value becomes the major motivation for consumers to buy or use the product. The decoration approach sees differentiation as a matter of appearance.Learn More
For anyone who loves technology, it was kind of a downer. While we shouldn’t turn away from the challenges that the information age keeps springing on us, It’s easy to hope to see something that dazzles you or is so ambitious that in a decade it might just be incredible.Learn More